Canada Goose Holdings Inc. Announces Executive Promotions
Baker assumes role of President of Brand and Commercial
Toronto, ON – Canada Goose Holdings Inc. (TSX: GOOS) (“Canada Goose” or the “Company”), a leading luxury lifestyle brand, today announced the promotion of Carrie Baker to President, Brand and Commercial. This newly created role is part of the Company’s ongoing global expansion strategy and reflects the growing importance of brand and commercial leadership in driving the business forward.
Continuing Global Expansion
In her new role, Baker will oversee the Company’s global brand strategy, marketing, communications, e-commerce, and retail operations. She will be responsible for developing and executing integrated marketing campaigns that resonate with consumers worldwide and driving sales growth across all channels.
Mihaljevic assumes expanded role
In addition to Baker’s promotion, Ana Mihaljevic will assume the dual role of President, North America and EVP, Sales Operations Planning. In this expanded role, Mihaljevic will be responsible for leading the Company’s North American business, including sales, marketing, and operations.
Mihaljevic’s operational leadership experience in Canada has been instrumental in Canada Goose’s success in becoming a consumer-facing brand while upholding its renowned functionality and authenticity. She has also played a key role in developing international markets and building a world-class team.
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